Our multi-disciplinary team used speculative design to create New Deilen, a fictional town. With a foundation of research, our town considers the future of design during the climate crisis and hopes for positive change through action.
As art director, I was responsible for building the visual branding of the town. I created this newspaper as a guide to New Deilen’s sustainable practices, such as ethical local fashion production and a 24-category recycling system.
Illustrations by Alvina Leung and Charlie Halabi.
Words by me unless otherwise stated.


Our team was made up of students from UAL’s different design courses, spanning illustration, interior design, product design, textiles and myself as the representative for graphic design.
This project was based on the research each of us had done prior to forming the group. Everybody had looked into the relationship between their design practice and the environment; I collated their research and edited it to become relevant to our town, then formatted them as articles to fill the newspaper.


Through storytelling and speculative design, we hope that New Deilen can be an optimistic outlook on community climate action that can counteract the hopelessness individuals feel.







Inspired after seeing Low Tech Magazine’s website at an exhibition, I created mock-ups of how an energy-efficient, solar-powered news website could look. It utilises default fonts, dithered images and offline reading to reduce the strain on the servers because busy, elaborate web design requires an high amount of energy, causing the servers to heat up and impact the climate.
An Instagram carousel I designed to showcase our work to the rest of the university.
